Being your market’s “best kept secret” is not a superlative to aspire to. There’s no glory in the title — and even less revenue. Communicate to make connections both genuine and generous.
- Comprehensive communications audits
- Integration of marketing and philanthropic messaging
“Nonprofits need succinct, compelling language that gets at the boldness of what they’re trying to do but is also validated by fact. Balancing the emotional and rational can be very difficult.”
Brenda Asare, CEO, The Alford Group