Major gift efforts rise and fall on the strength of their gut-level messages. Even long-time organizational supporters need to understand why this project, why now – and why them.
- Feasibility study prospectus
- Philanthropic case for support
- Comprehensive campaign communications plans
- Collateral materials for campaigns
“Philanthropic communications is a lot more than mere ‘packaging.” …It’s about benefit to the donor—how will the gift commitment advance their own social interests or position them in a way that they regard as appropriate and inspiring?”
Rob Moore, CEO, Lipman Hearne